Kennedy was thrown from the car but his son Braden suffered severe brain damage and would thereafter require round-the-clock care. In 1998 however, Kennedy and Braden who was then 11 years old at the time were in a horrific car crash. Kennedy had two children, a son named Braden and a daughter named Chelsea, with his first wife. In his editorials and his magazine columns for Musclemag, Robert Kennedy always came across as happy and a man with a great life. Arnold Schwarzenegger was also a long-term friend and was regularly featured in Musclemag. Robert Kennedy is also credited with discovering and helping launch the careers of numerous fitness models and bodybuilders including the beautiful Trish Stratus, Victoria (Vicky) Pratt, Miss Olympia Cory Everson, actor Roland Kickinger and Mr Olympia Ronnie Coleman. He was a prolific author with over 50 books to his name, and entrepreneur, opening up dozens of fitness shops in the 1990s. Robert Kennedy was a school teacher who was passionate about bodybuilding and started out a media empire through his passion. Others, like Robert Kennedy go through a tragedy that seems to change the course and ultimate ending of their life.
Some people are lucky and have many years of happiness and great times. You never know when tragedy can strike and when those “amazing years” seem hard to get back. However what is not so widely known is how tragic his final years ended up being. He was the driving force and creative director of the magazine and you have to admit, he was a pretty special man. Musclemag International, as it was known then, was the brainchild of Robert Kennedy. For a good few years, Musclemag was a fantastic magazine and gave joy to many many bodybuilders. Years later it changed slightly and became more of an advertorial magazine - possibly due to financial pressures. You could see that from a quick glance through the pages. Like many businesses that have a passionate person behind them, Musclemag was different. It had passion, it had flair and most of it came from its founder. It always had great cutting-edge stories, sexy ladies and big good looking, healthy and happy bodybuilders. Musclemag was a particular favourite of mine just because of the way it was put together. I couldn’t wait for the next issue to come out.
I used to read Muscle & Fitness and Musclemag magazines avidly. You could sculpt your body any way you wanted and when you are young, anything you do in the gym seems to give great results! I loved the feeling of pumping Iron, getting my body bigger, getting abs, getting more attention from the ladies and just generally feeling great! Bodybuilding was amazing. I started to go to the gym in my late teens.
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